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ion and theuse of paper have traditionally gone pretty much handin hand, as seems to be the case in new markets. Responsibility highlighted in new markets Environmental issues are also important to the forestindustry, which uses renewable natural resources, andproduces recyclable products. For us, ecology is very important, traditional issue. Corporate social responsibility is also grow- ing in importance. This is especially so in China or South America, for example. Issues occurring includecircumstances surrounding land ownership, therelationship between planted forests and naturalbiodiversity, and the position of staff both at work,and in the community where they live. The develop-ment potential of traditional livelihoods and how newindustry affects them also has to be weighed up,notes Hrml. Total supplier in challenging projects With presence in almost 2 countries and differ- ent communities around the world, Siemens hasbuilt up deep insight into many specialist fields. Weapply advanced solutions and excellence developedin different parts of the world to projects designed toenhance the competitiveness and productivity also of our Finnish customers. Almost million products in our ten business areas form the basis for broad range of technologysolutions. Our innovation strategy pays particularattention to technology platforms applied to differentfields. These platforms in turn ensure product andsystem compatibility. Siemens has off-the-shelf modules that can be effectively put together as total solution to meet acustomers needs for stadium or port, for example.Since our solutions and systems can be expanded anddeveloped to meet future needs, Siemens technolo-gies ensure long-lasting investments. The sound financial position of Siemens world-wide paves the way for long-term cooperation, com- mitment, and lifecycle services. Forest industry Siemens is global provider of total solutions to the forest industry. These solutions are based on our abil-ity to integ