H4-HV16A The internal preservation of Flender gear units is Helical gearboxes H4

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ications, notes Stora Ensos CEO Jukka Hrml. The forest industry accounts for fifth of Finlands industrial production, and quarter of export rev- enues. Forest industry companies are making further progress in the internationalization process. The forest industry has major impact on the Finnish national economy. We have to maintain cut-ting-edge Finnish expertise to succeed in global com- petition, and are in similar situation to many other industries facing global competition. Hrml considers it unlikely that basic production in the forest industry can be significantly expanded in Finland, since forest assets are practically in full use. Industrial capacity has been partly built on the use of imported wood. What we have to do in Finland is to raise the degree of processing in production, and to seek competitiveness wherever we can so that the industry prospers also at home. Hrml reminds us that success in the global market also affects the ability of the Finnish part of the industry to prosper. This matter is easily forgotten. There is bridge between the two. Competition also with other sectors In the packaging and construction sectors, the forest industry competes with other materials such as glass and metal. Innovations especially in the packaging industry are key to success when competing with plastic, for example. The question is how fiber-based products are developed for various packaging applications. Hrml also reminds us of the struggle between printed and electronic media, which is not without implications also for the forest industry. In North America for instance, there has been downturn in the use of newspapers for advertising. On the other hand, over the same period there has been sharp rise in direct advertising. The entire graphic industry as whole is closely linked to adver-tising and advertising volume. IT is also of major significance for profitability. Information systems are the most important com- ponent in the efficient u